Alvarez

[NAMM] St. Louis to Distribute Alvarez

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LOUD Technologies Inc. (“LOUD”) announced a strategic alliance with St. Louis Music, (a division of U.S. Band and Orchestra Supplies Inc.).

Under the terms of agreement, St. Louis Music (“SLM”) will serve as the exclusive sales, marketing and post-sales support agent for LOUD’s Alvarez brand of guitars in the United States starting February 1, 2010. Distribution of the Alvarez brand outside the U.S. remains unchanged.

While LOUD will retain brand ownership and lead ongoing brand and product management, SLM will assume responsibility for all domestic Alvarez inventory, distribution, pre-sales guitar shop work, sales, marketing and post-sales warranty support and service.
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