ESP is restructuring its activities and launches a new brand called E-II.
E-II will now offer the ESP Standard models. E-II Standard basses and guitars are still manufactured in the same japanese factory as the ESP Standard line, with the same components, woods and finishes. One difference is the price, which was lowered by approximately 200€.
ESP will keep on offering the Custom Shop, Original and Signature Series. Note that the Signature models will now be included in the Custom Shop range, with higher pricing.
Last, LTD Elite, which was introduced recently (see this news), will focus on more high-end LTD instruments, which will also be manufactured in Japan.
So don’t be surprised by the new E-II logo on the ESP guitars in you local store…
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