I bought this from a local store in India and it cost me Indian Rupees 30,000/ ie, about 800$. I don't know what is the price in USA or europe, but it is average for a medium pro kit in India.
Perhaps the colour. I bought a metallic blue kit, which looked very good.
Tone. The tone sucks. And the everplay skins that they come up from the factory are unusable for a gig level drummer.
As for the construction and quality I would say that it is a waste as far as hardware is considered. I play heavily and my high hat stand was dead after six months. My bass pedal bended after 1 year and now I've got a broken Tom holder. Comes with one boom stand only and that one sucks.
The only people i would recommend this kit to is kids below 15 yrs who play softly. This is a real waste of money and i'm going to buy a new kit.