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[NAMM] Invicta, Talon & Phoenix series by Electra

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    Electra has expanded its guitar and bass lineup with the Invicta, Talon & Phoenix Series premiered at NAMM 2014.

    The brand-new Invicta Series takes after the the Electra Omega in terms of design. Its features made available so far read:

    • Swamp ash body with quilt maple top
    • Multi-layer tortoise binding
    • 5-way rotary pickup selector
    • 2 volume knobs
    • Available in Quilted Maple and Trans Ruby finishes

    The all-new Invicta Series is expected in February 2014 at an estimated price of $899.

    Meantime, the Electra Talon Series has a double-cutaway design and is available with either an all mahogany body or mahogany body with quilt maple top. Further features include:

    • D-shaped Neck
    • Ebony Fretboard with mother of pearl Talon Inlays
    • Floyd Rose Tremolo
    • Available in Gloss Black finish and Phantom Quilt finishes

    The new Talon Series will sell for an estimated price of $899 starting in February 2014.

    For its part, the Phoenix Series comprises two guitars (Phoenix H and S) and one bass.

    The Phoenix H is an updated version of the Electra Phoenix X110 guitar. It features maple fretboard, Floyd Rose tremolo and a Super MagnaFlux high-output passive humbucking pickup.

    The Phoenix H will initially be available in Trans Black and Trans Orange finishes and will carry an estimated price of $829.

    The Phoenix S share the same design as the H but features three MagnaFlux SC pickups and Electra’s new Analog TBK system that allows players to mix in either the neck or bridge pickup without affecting the 5-way selection.

    The Phoenix S will be available from February 2014 in Gloss Natural and Tri-Burst finishes for an estimated price of $599.

    The Phoenix bass is Electra’s first collaboration with EMG and includes two specially designed EMG HZ-P pickups feeding a B/T circuit and 5-way rotary switch. It will come in two flavors: swamp ash body with Natural finish and maple fretboard, or alder body with Gloss Black finish and ebony fretboard.

    The Phoenix bass will start at an estimated price of $999.

    More detailed info expected soon at www.electraguitar.com.

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