They had one displayed on the (VERY crowded) Fender stand at the recent "Salon de la Musique et du Son" music fair in Paris. The finish definitely looks good -- too bad I couldn't give it a try though.
A lot of people who have small hands and who would wish to play on a "shorter" scale instrument.
By the way, Fender dropped the Stratocaster Junior, which is stupid, because a lot of kids between 9 and 13 could have used this good quality guitar to start playing with.