[NAMM] Audio-Technica ATH-ANC3

Like his brother ATH-ANC7, this new model combine 85% noise cancellation with outstanding sound quality, comfort and portability.

The ATH-ANC3 employs patented technology that detects environmental noise via miniature microphones incorporated into each ear bud, and applies a corresponding sound-cancelling signal. To achieve its superior performance in blocking 85% of outside noise, the ATH-ANC3 utilizes active noise cancellation over a wide frequency range, unlike some in-ear headphones that actively cancel low frequencies only.

The ATH-ANC3 is ideal for use on airplanes and trains, while jogging or exercising, or anywhere users want to listen to music—and only music. Designed for total comfort and convenience, the ATH-ANC3 is supplied with three sizes of ear tips (small, medium and large) for a customized fit. It features a compact control unit with a monitor switch that mutes all functions, to let users hear important outside announcements and conversations. The ATH-ANC3’s audio functions when its noise-cancelling function is turned off, and it can be used without batteries.

Like all Audio-Technica products, the ATH-ANC3 is designed to deliver clear, high-resolution sound, with outstanding bass response, midrange detail, high-frequency extension and imaging. It can also be used in noise-cancelling-only mode without audio.

The ATH-ANC3 is supplied with a hard, durable carrying case, an adjustable cable and additional extension cable, an airline adapter for connection to in-flight entertainment systems, a clothing clip and an AAA battery. Available in a color choice of black or white, the ATH-ANC3 is the latest addition to the Audio-Technica QuietPoint lineup, which includes the award-winning ATH-ANC7 active noise-cancelling headphones.

In related news, Audio-Technica has announced that its flagship ATH-ANC7 QuietPoint™ noise-cancelling headphones have received a CES Innovations 2008 Design and Engineering award from the Consumer Electronics Association (CEA).

The Audio-Technica ATH-ANC3 active noise-cancelling in-ear headphones will be available in spring 2008 at a U.S. MSRP of $169.99.