C.F. Martin & Co Expands SP Lifespan Series

Additionally, starting at Summer NAMM, Martin Guitar will kick off two strings promotions:

• “The Great Martin String Challenge” will take place at the Martin Summer NAMM booth (#1200) and select retailer locations this year. After being handed identical Martin guitars – one with SP Lifespan strings and one without – contestants who correctly determine which was equipped with the SP Lifespan strings will win a free set along with additional prizes.

• “The Great Martin String Swap” will take place at select retailers this summer and fall, during which anyone bringing in their old strings will be provided with a complimentary set of new Martin SP Lifespan strings (while supplies last).

This year’s new string products include:

• SP Lifespan Extra Light Gauge 10–47 Bronze (41MSP6000) and SP Lifespan Extra Light Gauge 10–47 Phosphor Bronze (41MSP7000) – For smaller body guitars and cutaways, a new extra light gauge will be available in phosphor bronze or 80/20 bronze.

• SP Lifespan Extra Light 12 String 10–47 Phosphor Bronze (41MSP7600) – Both plain and wound strings are treated with Cleartone technology.

• SP Lifespan Baritone 14–17 Phosphor Bronze (41MSP7700) – With the recent and upcoming launch of several new C. F. Martin baritone guitars, Martin has designed these strings to be comfortable in both the traditional B tuning and modern C tuning.  Gauging is 14/20/30/42/54/70.

Visit www.martinguitar.com for more details.