C.F. Martin & Co.has announced that it is expanding its successful Martin SP Lifespan line of acoustic strings.
Additionally, starting at Summer NAMM, Martin Guitar will kick off two strings promotions:
- “The Great Martin String Challenge” will take place at the Martin Summer NAMM booth (#1200) and select retailer locations this year. After being handed identical Martin guitars – one with SP Lifespan strings and one without – contestants who correctly determine which was equipped with the SP Lifespan strings will win a free set along with additional prizes.
- “The Great Martin String Swap” will take place at select retailers this summer and fall, during which anyone bringing in their old strings will be provided with a complimentary set of new Martin SP Lifespan strings (while supplies last).
This year’s new string products include:
- SP Lifespan Extra Light Gauge 10-47 Bronze (41MSP6000) and SP Lifespan Extra Light Gauge 10-47 Phosphor Bronze (41MSP7000) – For smaller body guitars and cutaways, a new extra light gauge will be available in phosphor bronze or 80/20 bronze.
- SP Lifespan Extra Light 12 String 10-47 Phosphor Bronze (41MSP7600) – Both plain and wound strings are treated with Cleartone technology.
- SP Lifespan Baritone 14-17 Phosphor Bronze (41MSP7700) – With the recent and upcoming launch of several new C. F. Martin baritone guitars, Martin has designed these strings to be comfortable in both the traditional B tuning and modern C tuning. Gauging is 14/20/30/42/54/70.
Visit www.martinguitar.com for more details.
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