[NAMM] Taylor "Built To Order"
Taylor presents the Guitars' Build To Order (BTO) program.
BTO invites customers "into the factory" to conceive and concoct a custom guitar. Available at domestic and international dealers, the Build To Order menu of options spans nearly 40 different component categories, with several available choices in each - from selecting wedge materials and purfling, to body shape and wood choice.
Once a BTO guitar is commissioned, a team of luthiers oversees each step in the construction process, from hand-selecting wood, to inspecting the parts as it moves towards final assembly, "Taylor's luthiers are there to ensure the guitar meets its creator's specifications and the company's exceptional level of standards," according to Taylor.
Depending on the level of customization, the creation of a Build-To-Order guitar takes on average 12 weeks.
For more info, check out www.taylorguitars.com.
Viewers of this article also read...
- [NAMM] New Peavey Hand-Built Amps Peavey announced it has expanded its Peavey Custom Shop to include custom-built amplifiers based on three all-new, hand-wired models, the Studio Special, Sensation and Masterpiece.
- [NAMM] Saint Blues 25th Anniversary Saint Blues Guitar Workshop added several limited run, "25th Anniversary" guitars from their USA Workshop Series to celebrate 25 years since it first exhibited at NAMM.
- [NAMM] Roland Cube-80X Guitar Amp Roland introduced a new guitar amplifier in the Cube-Series lineup, the new Cube-80X Guitar Amplifier.