The tone is great but I get some really great sounds from just using my other cables (older samson armored cable, core one silver bullet cables) for half the price! Not only that, but the other cables I own are flexible and great for both studio and live use. So why is this cable so much better? I really can't say, I can tell the construction is good and the quality is great but some of it hype. Especially the part about how one end is meant for the guitar and one end is meant for the amp, talk to any amp tech or anybody that knows anything about electrical currents and you'll see that concept makes no logical sense. Just try it, switch the connections and you'll hear absolutely no difference in sound!
So I've pretty much retired this cable as I've found other cables just as good for cheaper, with the same lifetime guarantee and are suitable for both live AND studio use. This cable is definitely over-hyped! It's really good, yes but it's not everything it promises to be.