Mapex MyDentity Program
The Mapex Drum Company is offering a custom drum experience for customers on the U.S. market.
Available to U.S. residents only starting on March 1, the program will feature a custom design tool, dubbed MyDentity (www.mapexdrums.com/mydentityUSA). The tool directs the sale through Mapex's network of U.S. based retailers so they can benefit from the sale without carrying the burden of inventory. At launch, MyDentity will offer about 50 different wrap-finish options, ten different hardware colors (including lug casings), two wood types, four front bass drum heads, and around 35 drum sizes for a total of over 500 million possible combinations, according to the company.
The drums will be finished and assembled in the MyDentity custom shop in Nashville, TN and shipped anywhere in the U.S. 30 days after the purchase order is received from an Authorized U.S.A. Mapex MyDentity Retailer.
To keep the program simple, Mapex has set the MSRPs to be flat for a 4pc kit at $1549, a 5pc kit at $1729, and a 6pc kit at $1919, regardless of the consumer’s preferred drums sizes, wood type, and finish selection. For an additional charge, consumers can add pedals, a throne, cymbal stands, and as many drums as they desire (individual prices vary per component). Note that this program is available exclusively for sales within the United States until further notice.
The MyDentity program will also feature the new Mapex logo, both on the front bass drum head options and on a new badge design. The badge design will mimic the logo, and will be carried over into badge designs for all Mapex drum kits going forward. The subsequent rebranding campaign will begin immediately in marketing collateral and advertising, and will continue throughout 2012 and beyond with new product and packaging.
For more information, visit your local retailer or visit MapexDrums.com/MyDentityUSA.
Viewers of this article also read...
- [NAMM] Gretsch Brooklyn Drum Set Gretsch unveiled its latest drum kit, the Brooklyn - where the brand was founded in 1883.
- [NAMM] Mapex Saturn Special Edition Mapex Drums introduces a Special Edition Birch and Walnut drum that features a burl maple exterior and black nickel hardware.
- [NAMM] Mapex Retrosonic Drum Kit New for 2012, Mapex is introducing the next drumset in its Black Panther line of kits – the Retrosonic.