February 19, 2011 editorial: comments

Dear Fellow Audiofanziners!

Simple is better.  Everyone knows that and it has been proven again and again.  Today, I want to give a nod to a simple service that has been helping musicians for a while now and has recently chalked up 3 million users on SoundCloud.  The genius of this service is it's simplicity.  It is easy to upload your music and share it everywhere.  And what could be more useful instead of emailing mp3 files or downloading them.  It's a beautiful thing and SoundCloud deserves the success it has achieved, having only been launched in 2007.

Here is a small photo (right) of proud founding members Swedes Alexander Ljung & Eric Wahlforss.  "After realizing that the available solutions for music professionals to send and receive music was what was causing the frustration while the actual music was something they were excited about they decided to set things right. The aim was to make a service that was simple enough that it would take up less energy from the users and bring back the excitement into sending & receiving exclusive music again." The YouTube of sound files?  You decide.

Moving along to less simple matters, we have published our review of Cubase 6, the DAW upgrade that made a big splash at NAMM 2011.  So check it out and decide for yourself if you should upgrade or not.  Then we moved on this week to our technical how-to article regarding Extreme Drum Processing.  And finally we checked out some virtual Tonehammer Pianos.

Have a good weekend!

Chater-La