Taylor Guitars and Fender Musical Instruments Corporation today announced a strategic relationship between the two companies which will now work together to raise Taylor’s brand awareness throughout Europe.
Fender Europe’s new Taylor Division will be the exclusive distributor for Taylor guitars in Europe, Africa, and most of the Middle East, and is expected to commence distribution operations on July 1, 2008.
Taylor evaluated creating its own European distribution arm versus partnering with Fender. “We considered doing it ourselves, but distribution is expensive and requires specialized expertise. Having the opportunity to work with Fender, leveraging their resources and experience into much higher European sales for Taylor, is the best decision.”
Be the first to post a comment about this news item
Viewers of this article also read...
-
Pictures of NAMM 2015
Once again this year, Audiofanzine and Modernpics partnered at NAMM 2015 to bring you the best moments of the event.
-
Audiofanzine turns 15!
15 years ago, a musician who wanted to produce his work created a small website…
-
[NAMM][VIDEO] End of the day at NAMM
We are closing this third day at NAMM 2014 with this sweet moment that reminds us to never go by appearances….