Guitar Center To Distribute Neve Genesys

Guitar Center, Inc. and Guitar Center Professional (GC Pro) announced an agreement with AMS Neve Ltd., stating that GC Pro is the exclusive U.S. sales channel for the new Genesys, an analog recording console with digital workstation control, as well as related products.

Genesys was designed to address the new realities of the modern professional audio industry for music, postproduction and gaming. In coordination with the recently signed agreement, GC Pro has also announced four demonstration facilities in New York, Los Angeles, Nashville and Miami. An additional flight-cased Genesys console will be moved on a monthly basis to other GC Pro locations throughout the country. In partnership with Neve, GC Pro will host a series of industry events to present the product to customers nationally. A Genesys console has already been installed in GC Pro’s West LA location, with additional demo consoles arriving in January.

The Genesys’ base configuration offers 16 channels of mic/line preamps, 16-channel DAW monitoring, 32-channel analog summing at mixdown, DAW control for Pro Tools, Logic, Nuendo and more, 8 auxiliary buses, 8 group buses, 2 main outputs, 4 effects returns, comprehensive metering, 5.1 monitoring, 2 cue mixes, talkback services and an internal power supply.

For more information, visit www.guitarcenter.com.