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Sonnox Oxford Inflator
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« Give your audio some life »

Published on 12/17/12 at 06:10
The Sonnox Oxford Inflator is a software plug-in to be used inside a DAW. It can be downloaded off the Sonnox website for installation, and authorized using an iLok. This plug-in can be purchased independently or as part of several bundles from Sonnox. I purchased the Sonnox Enhance bundle and received the Inflator.
The controls of this plug-in are as basic as any plug-in. If you can't figure it out in the first 30 seconds of trying the plug-in out, you can watch videos that show you what to do. In reality, all you have to do it move the 'Effect' slider up until your music sounds better. No further explanation needed.

SUITABILITY/PERFORMANCE

It is hard to precisely describe what this plug-in does. The effect is very dramatic, and very pleasing to the ears. Some people say that it adds a 'magic' to their audio. I simply think it makes audio sound better. My understanding is that the 'effect' increases the presence of harmonics in the signal. To me, it makes audio sound closer or 'in-your-face'. There must be some psychoacoustic phenomenon that this is based on. Whatever it is, its great.

OVERALL OPINION

This plug-in is simple - it makes your tracks sound better. Use it on individual instruments or on a mix bus and it will make a difference. This may be the only plug-in I have ever used that always sounds good. For most plug-ins, I might insert them on a track and decide whether or not it sounds better. The Oxford Inflator never fails. I rarely use the 'Effect' at 100%, usually I settle somewhere between 50% - 75%. I usually leave the 'Curve' setting at 0.0, unless a track is really dull and I want to add some high-frequency emphasis.
I use this plug-in on every session I mix, and I would hate to try to mix without it.
I consider this particular plug-in to be my favorite from Sonnox because it is very unique. There are many companies that have 'limiters', 'compressors', 'transient designers', 'reverbs', etc. The Inflator is one-of-a-kind.
The Inflator is also very useful for increases the 'perceived' loudness of a music track during mastering while still maintaining the peak amplitude. This is one thing that can help make your demo tracks sound closer to professional.