[NAMM] Taylor "Built To Order"

BTO invites customers “into the factory” to conceive and concoct a custom guitar. Available at domestic and international dealers, the Build To Order menu of options spans nearly 40 different component categories, with several available choices in each – from selecting wedge materials and purfling, to body shape and wood choice.

Once a BTO guitar is commissioned, a team of luthiers oversees each step in the construction process, from hand-selecting wood, to inspecting the parts as it moves towards final assembly, “Taylor’s luthiers are there to ensure the guitar meets its creator’s specifications and the company’s exceptional level of standards, ” according to Taylor.

Depending on the level of customization, the creation of a Build-To-Order guitar takes on average 12 weeks.

For more info, check out www.taylorguitars.com.