Focusrite

[Musikmesse] Focusrite Creates U.S. subsidiary

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Focusrite Audio Engineering Ltd., the U.K. manufacturer of Focusrite and Novation brands, announced the formation of Focusrite Novation Inc., a move designed to establish a dedicated American presence for the U.K. company.


Phil Wagner, who held a similar position as President of Solid State Logic, Inc., will head the new company.

Focusrite Novation Inc. should concentrate on expanding Focusrite and Novation’s product slate with the addition of sales management, marketing and field training staff. The new U.S. operation will be located in Los Angeles, California.

Focusrite Novation Inc. says it will continue to work in partnership with its US distributor, American Music and Sound Inc., specifically their newly established ‘Music Creation Division’. This newly created division concentrates on Focusrite, Novation and four other premium brands that will be managed regionally by a new team of sales managers. AM&S’s team will provide field sales support, sales administration and logistics capabilities.

AM&S President Lynn Martin opines, “We are pleased to see Focusrite & Novation applying additional sales and marketing resources directed specifically to the US market.  They are leveraging the strength of the Music Creation Division team and our distribution and service capabilities. ”We will continue to handle the physical distribution of the Focusrite and Novation products from our warehouse in the Memphis, Tennessee area.”

For further information you can visit www.focusrite.com and www.novationmusic.com.
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