Marshall Purchases Eden Bass Amps
US Music Corp announced that they have sold their Eden Bass Amplification business to Marshall Amplification plc.
The transaction was concluded on December 22, 2011.
In commenting on the purchase of Eden, Jonathan Ellery, Managing Director of Marshall stated “We are very pleased to be able to add this revered brand to our business. We feel that Eden is a great strategic fit within our Marshall Amplifier line and therefore we have the opportunity to increase the Eden brand’s presence worldwide. We are prepared to invest in the development of new products and to expand the awareness of the brand.”
Barry Ryan, President of US Music Corp added, “The sale of Eden Bass Amps to Marshall will result in more resources being dedicated to the brand and that will translate into a continually improving and evolving line of Eden Bass Amp products. We are pleased to be able to continue to represent Eden in the United States as the exclusive distributor and our North American customer base will not be impacted as a result of the sale.”
In commenting on how the Eden Brand will be managed, Ellery stated that Luke Green has been named the Brand Manager for Eden. Mr. Green has been part of the Marshall family for several years and will now run the Eden interests for Marshall worldwide. In discussing his new role, Mr. Green said, “I am very excited about the opportunity to guide the growth and development of one of the best brands in the music industry. The current Eden team will continue to be part of the company. With the resources that the Marshall Group will be able to offer we plan to really take Eden forward and continue to develop exciting new equipment for bass players.”
Viewers of this article also read...
- [NAMM] Marshall AFD100 by Slash Slash appeared at the Marshall booth at the 2010 NAMM show to unveil a new amplifier, dubbed the AFD100.
- [NAMM] Marshall YJM 100 Video Demo New Marshall YJM 100 Video on AudioFanzine
- [NAMM] Marshall Yngwie Malmsteen Signature Marshall Amplification presents the Signature YJM100: a 100-watt, valve head that was developed in conjunction with Swedish six-string shredder, Yngwie Malmsteen.