Today, it's easy to get your music distributed. But if you want to maximize your promotion, it helps to put together a timeline and plan your release. Promotion is time-sensitive, but if you can coordinate the press, new media, and social media, you'll be able to time your coverage to hit all at once. This combined exposure can build buzz that may sustain after the release date. The key is to break the promotion steps down into bite-sized chunks so you can start generating coverage — even while you work on the music. Follow this timeline to get the most out of your release.