Always start at the source.
Some questions to ask yourself...
- Does the kick drum already have a powerful, puncy sound in the room you're recording in? Is it tuned properly? Skins worn?
- Is the player at fault?
if anything, should pick up more of the "beater" sound and give you more attack, if placed properly. But I wouldn't just depend on this one mic to capture both low-end air, and punch.
EQ may work, but if you're just trying to cover bad mic placement, it'll do more harm than good.
What other mics do you have at your disposal?
Are you using compression?
Does the kit sound good in your room?