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Avid introduces Media Composer 7

Avid is at NAB where they are introducing their new line of products, including Media Composer 7.

Media Composer 7 has been optimized for HD video and automated process. Here’s what’s new:

  • Ability to work directly in HD format from high-resolution sources
  • Media Link via Avid Media Access (AMA) with new media management tools
  • Dynamic media folders for easier management
  • FrameFlex tool and LUT support for real time 2K, 4K and 5K conversion
  • Master audio fader
  • Gain management per clip, regardless the track automation
  • Advanced color correction tools from Avid Symphony
  • Interplay Sphere for Mac that allows for editing, sharing, tagging and synchronizing media files from everywhere in the world (dedicated version)

Media Composer 7 will be available in June with pricing starting from $999. The Interplay edition will retail for $1499. If you buy Media Composer 6.5 now, you’ll get the version 7 update for free. More info at apps.avid.com/mediacomposer7/.

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